A Son of the Rock

The club has announced a new sponsorship deal for the stadium to follow in the foosteps of the likes of Strathclyde Homes Stadium and Bet Butler Stadium – not to mention Dumbarton Community Football Stadium.

It’s now to be officially called the Cheaper Insurance Direct Stadium – which at first I gulped at thinking it was almost as much of a mouthful as any of the names Livingston’s stadium has had over the years.

However, the sponsor is a local firm run by someone who has been a Sons fan for a long time. Win-win all round.

I’ll still call it the Rock, though. (In my absent-minded moments – stop laughing back there – I sometimes still say Boghead.)