The title to yesterday’s post was, of course, an allusion to an advertising slogan used by Barr’s, the Scottish soft drink manufacturers, to promote Irn Bru, which outsells Coca-Cola in Scotland. Barr’s use of their Scottishness is astute. I have posted their High School Musical parody before.
Irn Bru has had a few slogans, starting off in a comic, The Adventures of Ba-Bru and Sandy.
The two best, however, are undoubtedly, “Made in Scotland From Girders” and “It’s Your Other National Drink.”
The last is doubly appropriate since the first national drink – whisky – has unfortunate side-effects (hangover) for which Irn Bru is widely thought to be a sovereign cure.
And it does contain iron – at least as a compound – in the form of ammonium ferric citrate.
Here is their parody of The Snowman, which showcases some iconic Scottish landscape features. It’s just a pity the boy treble doesn’t manage to roll the “r” in Irn enough. (I’m not sure he rolls it at all, in fact.)