New Improved
Posted in Linguistic Annoyances, Modern Life Is Rubbish at 2:12 pm on 8 September 2009
When you are in a supermarket does anything make the heart sink quite so much as the above two words?
What they usually mean is “smaller” or “worse tasting because made with cheaper ingredients.”
Never in my experience do they actually mean the product concerned has been improved.
Tags: Linguistic Annoyances, Modern Life Is Rubbish, New Improved
